Good4Growth Launch Video
In the interest of encouraging parents to raise healthier kids, Cardinal Health recently launched the Good4Growth program "for healthier, smarter kids" to encourage proper childhood nutrition and parental engagement. This video was unveiled at a large conference and webcast to Cardinal Health employees worldwide. It currently remains featured on the Good4Growth website and is a central tool to the group's efforts.
Graphically, the video features lots of bright colors and cute characters. The motion is designed to be distinctly organic with characters waving, blinking and in constant motion. Static elements are avoided and cartoon-like and whimsical animations are frequent. Icons and characters pop like balloons when exiting—a motion that is repeated in the colorful transitional wipes between scenes.