Acuity Brand Manifesto
A longtime leader in infrastructure lighting, Acuity Brands needed a flashy new video to speak to who they are as a company, fire up employees and help drive sales in the process. Debuting at a big industry conference, the video helped to drive an additional $1 million of sales in its first day.
Provided with some great footage and minimal direction or branding, I began smashing clips together, throwing up bright colors, and having fun. Quick cuts and color overlays build excitement while geometric transitions and split-screens help create a modern and fast-moving feel. Camera motion is tracked and text is integrated into the footage to help keep interest and compliment the dynamism of the shots.
![](https://cdn.myportfolio.com/1183c0e0-d315-472a-8953-cf5c538e7dc7/99ce4c97-5beb-45c1-a6ff-ed87e6c1ad03_rw_1920.png?h=f0333e1fbcd143ffdd93c2853f5fe2d2)
![](https://cdn.myportfolio.com/1183c0e0-d315-472a-8953-cf5c538e7dc7/6ed48af9-bedd-4e58-9239-af41d5a1df00_rw_3840.png?h=539961ab2af4a7120e1f35765ea1c6db)
![](https://cdn.myportfolio.com/1183c0e0-d315-472a-8953-cf5c538e7dc7/e9a90334-0971-4546-9876-55a2692a6d80_rw_3840.png?h=2d5140b82233a7a1e5bf72b3bf2d753f)