Acuity Brand Manifesto
A longtime leader in infrastructure lighting, Acuity Brands needed a flashy new video to speak to who they are as a company, fire up employees and help drive sales in the process. Debuting at a big industry conference, the video helped to drive an additional $1 million of sales in its first day.
Provided with some great footage and minimal direction or branding, I began smashing clips together, throwing up bright colors, and having fun. Quick cuts and color overlays build excitement while geometric transitions and split-screens help create a modern and fast-moving feel. Camera motion is tracked and text is integrated into the footage to help keep interest and compliment the dynamism of the shots.
